About us

We are The Magic Box — a Michigan-based, Latin Woman-Owned online boutique designed to help people feel more connected to themselves, their inner magic, and what brings them joy. Our goal is simple: to make life a little better and a little more magical.

We curate goods that support self-expression and personal growth — from incense, affirmation cards, and crystals to books, stickers, stationery, and meaningful objects that speak to the soul. We believe that beauty, intention, and small rituals can transform a person’s day — and we want every item we offer to feel like a spark of possibility.

The Magic Box was founded by Isabella Woodall — our Creator of Curiosities, Keeper of the Keys, and resident Storyteller-in-Chief. An artist and eternal student of human nature, Isabella dreamed of creating a space that invites people to feel safe, seen, and inspired. What began as a personal journey of healing and self-expression became a traveling and digital boutique where everyday magic is not only welcomed — it’s celebrated.

Helping her along the way are Wally and Maggie — two mystical felines who serve as our in-house nap consultants, spiritual advisors, and resident sniff-and-snooze specialists. You might spot their influence in more than a few of our creations.

"No great thing is created suddenly. There must be time. Give your best, and always be kind".

Epictetus

More About Isabella

Isabella Woodall is a Brazilian-American artist, writer, and actress born in Campo Grande, Mato Grosso do Sul. Since childhood, she’s been captivated by the question of what it means to be human — and has spent her life exploring that answer through creativity, philosophy, storytelling, and deep inner work.

After years of personal healing, artistic exploration, and studying the ways people find meaning in everyday life, Isabella created The Magic Box to share the tools and treasures that have helped her feel more whole. Her mission is to help others reconnect with themselves, discover joy in small rituals, and embrace the beauty of becoming.

Through carefully chosen products and soulful experiences, Isabella brings a heartfelt vision to life — one where healing, magic, and self-expression go hand in hand.

Wally

Our gentle giant with a philosopher's soul, Wally is a rescue with a heart of gold and a love for cardboard boxes. He brings calm, grounded energy to the studio and reminds us all to slow down, stretch often, and never underestimate the power of a good snack.

Maggie "Beba James"

A Tonkinese queen with a flair for the dramatic, Beba James is both muse and mascot. Equal parts elegant and mischievous, she keeps the team inspired with her discerning eye and sweet nature.